The Future of Surveillance: Innovations You’ll See at NRF PROTECT

In an industry where every second counts, surveillance technology is no longer just about watching—it’s about predicting, preventing, and protecting. At NRF PROTECT 2025, the retail security community will get a first-hand look at the innovations transforming how we monitor and respond to threats in real time.

Here’s a preview of the surveillance breakthroughs SentraCam will be showcasing—and how they’re shaping the future of retail protection.

1. Proactive Monitoring Powered by Live Operators & AI

Traditional CCTV systems only tell you what happened. SentraCam combines real-time human oversight with AI to stop incidents before they unfold.

🔍 How it works:

Our system detects suspicious behaviors—like loitering, lingering after hours, or abrupt entry into sensitive zones—and sends live alerts to remote security agents. Within seconds, agents assess the situation, issue audio warnings, and escalate as needed. It’s proactive, not passive.

📍See this in action at Booth #435.

2. Smart Cameras That Think Before They Blink

Not all motion matters. Our intelligent video monitoring software uses context-aware analytics to filter out background noise and hone in on what’s important—people, behavior, timing, and movement patterns.

🧠 Key Innovation:

Instead of overwhelming LP teams with endless footage, SentraCam only flags verified threats, reducing false positives and operator fatigue.

3. Centralized Multi-Site Command Dashboards

Managing security across dozens—or even hundreds—of locations can be overwhelming. That’s why SentraCam’s platform unifies surveillance feeds, alerts, and incident reports into a single interface.

📊 What you’ll see at NRF:

• Real-time activity dashboards
• Automated incident reporting
• Custom filters by store, region, time, and threat level

Perfect for enterprise retail, regional managers, and LP teams alike.

4. AI That Gets Smarter With Every Incident

Our system isn’t static. SentraCam continuously learns from past events to refine future threat detection.

📈 Imagine this:

After a series of late-night break-ins at the rear entrance of multiple stores, the system begins prioritizing after-hours backdoor activity across all locations—automatically tightening surveillance when and where it's needed.

That’s scalable intelligence, working 24/7.

5. Seamless Integration with Existing Infrastructure

No need to rip and replace your current camera system. SentraCam is designed to work with most existing IP cameras and security software—meaning you can modernize your surveillance capabilities without starting from scratch.

🔌 At NRF PROTECT, we’ll demo how quickly we onboard a site and start protecting it—often in under a week.

Ready to See the Future of Surveillance?

NRF PROTECT is your chance to experience firsthand what smarter surveillance looks like. Whether you're focused on loss prevention, asset protection, or enterprise security strategy, SentraCam’s innovations are built to give you visibility, speed, and peace of mind.

📍Visit us at Booth #435 at NRF PROTECT 2025

Let’s redefine what your cameras can do.